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Jul 26, 2021

Video changes everything: Ticker 126

‘Earnings are going to move to video. There’s just no turning back’

Jeff Cossette chats with Ben Chodor, president of Intrado Digital Media, on the post-Covid-19 revolution in investor communications and the tools IROs need to attract, captivate and delight a virtual audience. 

The IR profession was one that really had an approach of ‘if it ain’t broke, don’t fix it,’ says Chodor of the attitude toward virtual pre-pandemic. Of course, Covid-19 changed everything.

Going into the next phase, Chodor says the most exciting thing is the move to a hybrid approach.

This episode of The Ticker is sponsored by Intrado Digital Media.

Listen to the podcast recording below >

 

In this podcast you’ll hear:

– How the shift to hybrid meetings is working in practice

– Why we’ll also soon see a move to video for earnings calls

– How the shift to virtual has pushed companies to make more engaging content

– How future meetings will all comprise both virtual and in-person elements: ‘We’re calling them hybrid right now but in the future a meeting will be a meeting,’ says Chodor.