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May 31, 1997

Toys of the Trade

Searching for favorite investor relations tools

The twilight of the twentieth century may go down in history as the Great Info Crunch. Sifting, shifting, storing, sending, a new race of 'knowledge workers' is fighting a rising flood of bits and bytes and other building blocks of data. And IR professionals are in the thick of it. Investor Relations magazine set out to identify the preferred tools of the information moving trade, and found even knowledge workers get very attached to their hardware. 'I love gizmos and gadgets,' confesses

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