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Apr 30, 2001

Techno to go

The dangers of disintermediation

Remember the days of disintermediation? That was when everyone was raving about how the internet would allow companies to communicate directly with their audiences. Cut out the middle man, go direct, we preached in the pages of this very magazine. Companies were going to be able to save thousands by cutting back on all those communication consultants that 'facilitate' the way they shape their messages.Oh dear. I take it all back. Look what the result of the disintermediation process has been:

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