With analysts and investors largely unable to travel, some companies are realizing the extraordinary potential of virtual reality
Sir Noel Mobbs, born in 1878 and one of the original founders of Slough Trading Estates, is talking you through 100 years of the company now known as SEGRO. Before your eyes a 1930s car factory transforms into one that produces jam, and a full-sized train steams past to collect goods before you’re treated to a Thunderbird 2 flyby. You’re taken from the past to the present and into SEGRO’s vision of the future, too. You end your tour in a room where you can handle objects from the firm’s history,
To continue reading you need an active subscription
Subscribe- Quarterly issues of IR Magazine
- Unlimited Articles online
- Newsletter
- Investor Perception Studies – Europe, US, Canada and Asia
- Strategy guides
- Whitepapers
- Benchmarking reports
From
$995*