The pandemic has accelerated the use of some technologies, increased our reliance on others and introduced us to new tools
Would you choose a piece of IR tech over a new team member? At least one of the IR professionals we spoke to for this feature says that if she had to choose, her targeting tech would ‘100 percent’ win out. In a time of ever-greater demands on IR teams and continually strained budgets, that is some testament to the technology.
But IR tech is so much more than it used to be. Powered by algorithms and designed to analyze data in a way a human never could, new tools are making ever-greater promises.
Then
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
Deputy editor
