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Jun 01, 2016

The case for closer links between IR and PR

A roundup of academic research from the world of IR studies

Plenty of empirical evidence shows that shareholder activists use tactics likely to damage the reputation of a company and its management. Until now, however, there’s been very little evidence on how their activities are guided or affected by the strength of a firm’s reputation. A new study finds that a good corporate name has a potent effect against at least one form of activism and suggests the need for tighter links between IR and PR.‘There is a debate as to how important social

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