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Mar 31, 2004

Strength in diversity

The importance of building an internationally diverse shareholder base

In developing an internationally diverse shareholder base, you must first understand the investor’s perspective. The investor has two objectives – capital preservation and wealth creation – that crystallize into one: to maximize return at the lowest possible risk. Liquidity, transparency, trust and credibility are important components of any investment decision, and effective cross-border IR has a significant part to play in meeting those requirements.As an investor base

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