Poll of 665 respondents shows rise in direct targeting
The latest research report from IR Magazine, soon to be published in the fall issue, looks at direct targeting, asking whether companies are spending more time dealing directly with the buy side or if the sell side is retaining its traditional role as intermediary.
According to a preview of the data, almost half of IROs (49 percent) have increased direct targeting of investors over the past three years. The same number say direct targeting levels remain the same while just 2 percent report a decrease.
Over the past three years, has your level of direct targeting of investors increased, stayed the same, or decreased?
Source: IR Magazine
The full report into direct targeting trends appears in the fall issue of IR Magazine