Investor targeting: six popular myths dispelled

Aug 06, 2014
<p>Tips to help boost your targeting strategy</p>

This article, produced by IR Magazine in partnership with Cowen, runs down six targeting beliefs that don’t stand up to scrutiny. For example:

  • Myth 1: If an investor owns the stock of one of my peers, it will want to own my stock too
  • Myth 2: I shouldn’t worry about spending time with new investors
  • Myth 3: Shareholders that bought stock in our IPO are the ones I should focus on
  • Myth 4: I should avoid hedge funds

Click here to read the special feature.

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