Skip to main content
Jun 30, 2001

Image problem?

Is image everything? IR officers are paying for perception audits to find out

American television viewers may remember an advertising campaign a few years back starring tennis great Andre Agassi. In the ads, Agassi hawks a Nikon camera with the tagline Image is everything.Well, if Agassi ever loses the zing from his backhand, he may have a future on Wall Street. Thanks to the increasingly-popular perception audit, image appears to be everything in the financial markets these days.Perception audits - otherwise known as investor group surveys, program marketing campaigns,

To continue reading you need an active subscription

Subscribe
  • Quarterly issues of IR Magazine
  • Unlimited Articles online
  • Newsletter
  • Investor Perception Studies – Europe, US, Canada and Asia
  • Strategy guides
  • Whitepapers
  • Benchmarking reports
From $995*