How a new head of IR turned a black box into a successful targeting strategy
When Iris Welten joined Swiss specialty chemical maker Clariant in the summer of 2001 as head of corporate IR, she had her work cut out for her. For starters, like many European companies, Clariant had only a vague idea who its shareholders were. In fact, over 65 percent were unknown to the company's management. Meanwhile, the financial community had a similarly limited view of Clariant's strategy and corporate structure. According to a perception study, 34 out of 40 top chemical industry
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