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Jan 31, 2002

The five Ms

How to keep existing shareholders and find new ones

These are tough times for investor relations officers. And we're not just talking about IROs at tech companies or dot-coms. In a market correction (dare we call it a bear market?) and in times of national tragedy such as the one we are now living through, even the best companies have trouble being heard over the tumult on Wall Street. For mid-sized and small-cap companies, the challenge to communicate with the investment community can be even more daunting.So, you are at a publicly traded

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Brian Rivel

Brian Rivel is president of Rivel Research Group, based in Connecticut