Sep 07, 2016

Direct targeting of investors: What’s changed?

By Laurie Havelock

Today’s IROs are more likely to bypass the sell side and target investors – and potential investors – directly

This report of a survey into just how much things are changing, and why, shows that the change is both significant and widespread, regardless of sector, market cap or geographical location. IROs highlight investor-related issues as the most prevalent class of challenge they faced in our survey of IR challenges last year (see A broader base, page 83, IR Magazine fall 2015). We have now followed up on that survey in an attempt to probe particular issues around the direct targeting of investors.

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