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Jun 30, 2001

The brand plays on

Global brands are poorly served by current accounting practices

Both sides of the debate concerning increased disclosure have equally persuasive arguments. On the one hand there is the need to protect commercially sensitive information from competitors. On the other, there is a need to give investors a more thorough understanding of key business drivers - with more data, investors will be able to place a more realistic value on the stock.The continuing debate over financial disclosure also applies to how companies plan to report brand value to an increasingly

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David Haigh

David Haigh is chief executive of Brand Finance plc, an independent brand valuation and evaluation consultancy in the UK with experience in brand valuations for investor communications