Canada's shareholder identification dilemma
One of Canada's most popular and longest running shows was Frontpage Challenge, which featured celebrities guessing the identity of mystery guests. That must be a peculiarly Canadian theme, for IROs here still find themselves contestants in a game of Guess who your investors are?
Mary Brebner, head of Enterprise Canada's IR Inc, recalls the difficulties she faced building CIBC's IR program during 1985-1995. 'Identifying shareholders was a matter of calling all the major investors and asking
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