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Apr 30, 1998

Behind the mask

Canada's shareholder identification dilemma

One of Canada's most popular and longest running shows was Frontpage Challenge, which featured celebrities guessing the identity of mystery guests. That must be a peculiarly Canadian theme, for IROs here still find themselves contestants in a game of Guess who your investors are? Mary Brebner, head of Enterprise Canada's IR Inc, recalls the difficulties she faced building CIBC's IR program during 1985-1995. 'Identifying shareholders was a matter of calling all the major investors and asking

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