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May 31, 1999

They might be giants

Big IR at small caps

When Monaco Coach Corporation went public in 1993, the management team was fully prepared for the challenges small-cap companies typically contend with: small floats, negligible track records, liquidity problems and tight budgets. But what Mike Duncan, IR manager for the $345 mn recreational vehicles company based in Coburg, Oregon, could not have anticipated was the frenzied attention internet-related businesses would one day attract. Unfortunately, that left their rather more pedestrian

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