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Jun 08, 2015

Talking tactics: building sell-side coverage

It is important to know the analyst's track record and mastery of market subject matter

With brokers cutting back, it’s getting harder to secure new followers - but there are tactics for boosting coverage

The sell side is a vital constituency in any IRO’s bid to win over his or her investment community. But when it comes to small-cap companies, for which it is always hard to stand out from a competitive – and loud – group of neighbors, analysts and the research they produce can be the difference between a stock being traded and one that is simply ignored. Over the last few years, however, pressure on balance sheets has resulted in a number of banks paring down their research teams,

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Laurie Havelock

Laurie has been part of the IR Magazine team for more than a decade, starting out as a reporter and research editor before becoming editor in 2023. He was previously acting business editor at the i newspaper and deputy business editor at The Daily...