It is important to know the analyst's track record and mastery of market subject matter

Talking tactics: building sell-side coverage

Jun 09, 2015
<p>With brokers cutting back, it&rsquo;s getting harder to secure new followers - but there are tactics for boosting coverage</p>
The sell side is a vital constituency in any IRO’s bid to win over his or her investment community. But when it comes to small-cap companies, for which it is always hard to stand out from a competitive – and loud – group of neighbors, analysts and the research

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