Corporations are spending millions on advertising campaigns as part of a wider mission to improve their standing in the business community.
Advertising can turn a company around. There’s no denying that a few cleverly placed ads can do wonders for your product sales, but are they enough to win over the stony heart of the average investor? Research compiled by communications consultancy Corporate Branding suggests that perception of a company’s brand can affect its stock market performance by as much as 5 percent. Yet according to Hope Picker, director of research at communications agency Doremus, ‘Analysts will
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