Research Section: Measuring IR
Which sort of companies use which types of metrics to determine how good or bad their investor relations programs are?
There is no perfect formula for investor relations, no perfect equation that describes best practice in the complex inter-relationship between company and investor – this much we know. What, then, determines good or bad IR, and how can IR performance be measured?
In this month’s research section, we look at how companies go about the tricky business of evaluating IR practice, both the means by which companies measure IR and the areas that are the focus of evaluation. We also look at the extent to which IR measurement is a qualitative or quantitative process and, by extension, the extent to which investor relations can be viewed as a qualitative art, or a quantitative science.
The results show differences in IR focus according to region and company size. They further identify a theme we have explored before: that different company types have different imperatives for IR and consequently ascribe different values to the various aspects of IR practice.
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