How Companies Can Use Digital and Social Media to Fend off Activists
As the 2017 proxy season looms, recent precedent and enhanced compliance clarity is empowering public companies to consider a new set of innovative digital and social media strategies when addressing activist investor campaigns.
In this article, we outline some of the top digital and social tactics companies are now incorporating into their activist defense mix. With the landscape shifting, we expect these tactics will soon become commonplace in communications and investor relations approaches.
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