How are investors consuming your investor relations content?
Did you know that 25 percent of your shareholders visit your investor relations website only once a quarter, and 22 percent never visit? These are just two of the surprising insights uncovered in the study, which features 10,500 responses to 27 questions.
Investor relations departments, IR firms and service providers expend a lot of energy and budget on shareholder communications. How is this investor content consumed by investors? That is the genesis of the Shareholder Confidence 365 Study.
Since July 2012, every two weeks, the Shareholder Confidence 365 Study has asked capital market participants one single question on a topic germane to investor relations.
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