Berenberg’s 11 Rules of Roadshowing


A helpful guide for IR teams looking to improve their roadshows.

The Berenberg Corporate Access team share their knowledge and top tips accumulated from organizing hundreds of successful roadshows a year in multiple regions – simple do’s and don’ts which can make a huge difference.

If they joined an investor relations team tomorrow these are the guidelines they would introduce.

The contents include:

  • Sweat your broker
  • Let IR do the groundwork
  • Hedge funds are not all evil
  • Don’t travel in packs
  • Utilise the F-Word (feedback)

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