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Oct 31, 1999

You want it, you got it

A first in financial reporting

In southern US parlance, the traditional annual report may be 'just a red-headed step-child' (an obligation with no purpose). Thus Atlanta, Georgia's Craig Patterson describes the inspiration behind a first in annual report history: on September 1, Seagate Technology became the first US company ever to publish its annual report in a national daily newspaper instead of sending a traditional bound book. The summary annual report in a four-page spread in the Wall Street Journal was combined with

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