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Jul 31, 1998

Talking back to whispers

The earnings estimates buzz

Hollywood studio execs are relearning the painful truth that it pays to under promise and over deliver. Otherwise you might end up with Godzilla. Some companies take a similar approach to investor relations: underplaying earnings estimates in the hope of encouraging a pop in their stock when official earnings beat expectations. In their own way, however, they too have created a monster. 'Whisper' estimates are unofficial earnings forecasts that circulate among traders and investors. While

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