Looking at the balancing act involved in creating 2002 annual reports
It's time to hone your balancing skills. This year's annual report season requires IROs to juggle the demands of two key - yet conflicting - drivers. First up, and few surprises here, budgets are tight. The global downturn means communications budgets are under more pressure than they have been since the early 1990s and, with the annual report more than capable of sucking up a lot of the communications loot, keeping a tight grip on the purse strings is the way to go. Unfortunately, this also
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