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Aug 31, 1998

Coming out fighting

Talking to three Asian issuers which responded to the region's crisis by bumping up their IR programs

Many Asian companies have responded to the economic downturn by slashing back communications budgets across the board. Investor relations programs are falling by the wayside as executives conclude that trying to convince investors that their companies are a good buy when all around them is crumbling is a waste of time. Never strong investor relations practitioners in the first place, many Asian companies believe that no message can move global fund managers off the sidelines in this time of crisis.

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