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Feb 28, 1999

Report card

Retail investors are focusing on IR departments like never before

They’re turned on, plugged in, revved up. They’re hungry for information and cunning in their grazing. They’re not about to be ignored. They’re the new generation of individual investors, and they’re increasingly demanding attention from IROs. ‘The IR department is the gateway to the company, the most suitable place to start any analysis,’ says David Cooper of the Association for Investor Assistance, a Denver-based organization that profiles IR departments

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