Have a game plan for the press
Q. The company I work for forbids me from talking to the press (including IR magazine). All comments come exclusively from our public relations officer. That's fair enough, but when there's a financial story to tell, I do feel better qualified to tell it. How can I convince management of this?A.We all deserve our 15 minutes of fame, but companies like having a central point for contact with the press to ensure consistency in their messages. Those companies with the best track records in communications
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Heather McGregor
McGregor is a former IRO and investment analyst who currently works on IR assignments for Taylor:Bennett, an executive search firm specializing in communications jobs across Europe
