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May 31, 1999

Gucci bagged?

Gucci's defense against LVMH

Fashions come and go but quality lasts forever. That, anyway, is the premise underlying a decision to buy a Louis Vuitton handbag or a pair of Gucci loafers rather than their supermarket equivalents. But what of the companies producing these goods ? Do they go on forever? Or must they now – even in continental Europe – be constantly on guard against threats to their independence? Is this what people meant when they talked of the corporate restructuring that the launch of the euro

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Janet Dignan

Janet Dignan is a graduate of Otago University in New Zealand, where she read philosophy. From 1979 to1982 she was head of information at Linklaters, with responsibility for internal and external information resources for its offices in London, Hong...
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