Dealing with Deals: Jobs on the Line

Jun 01, 1996
<p>Nynex and Bell Atlantic faced the choice of trumpeting job cuts, IR-style. Or playing them down, PR-style</p>
When it comes to mergers in the US, it's become a question of IR versus PR. Companies must choose whether to emphasise the public relations or the investor relations aspects of their planned marriages. The IR approach, of course, is to stress those elements of

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