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May 31, 1996

Dealing with Deals: Jobs on the Line

Nynex and Bell Atlantic faced the choice of trumpeting job cuts, IR-style. Or playing them down, PR-style

When it comes to mergers in the US, it's become a question of IR versus PR. Companies must choose whether to emphasise the public relations or the investor relations aspects of their planned marriages. The IR approach, of course, is to stress those elements of a merger that will please investors, which nowadays means highlighting plans to slash the workforce. The PR approach is to calm any potential public outcry against the merger that could squash the deal, which means playing down the likelihood

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