Anchor in the storm

The internet is obviously changing the way retail investors do business. Parallel to the growth of online brokers is a massive expansion of direct investment by baby boomers now thinking about retirement. As a result, a rapidly increasing proportion of direct equity retail holdings is traded online. But have investor relations departments changed the way they address their retail holders?One award-winning IRO for a major company with a large retail holding engagingly confesses, 'Off the record,