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Apr 30, 1996

Benchmarking IR for Added Value

Benchmarking helps you understand whether your investor relations boat is riding the crest of the wave, or is beached while your competition surges ahead

Corporate IR professionals, by and large, tend to practise in a vacuum - their own corporate cocoon - working hard to make their programme value-adding, but never really knowing how successful they have been. Or not. Certainly, many of them belong to professional IR bodies, such as the National Investor Relations Institute (NIRI), the Investor Relations Society (IRS), or one of the many other societies now established around the world. They attend meetings and share knowledge about investor

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Philip Webster

Philip J. Webster is president of The Webster Group, Inc, Philadelphia-based global management consultants in investor relations, corporate communications and public affairs.
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