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Feb 28, 2006

Adding to the bottom line

Intangible assets and measuring the success of roadshows

Q - In trying to assess the results of our last roadshow, my CEO wants me to try to get deeper insight into how fund managers are reading our message before we set up further meetings. What is the best way to elicit candid feedback from the buy side? A - Investors are generally not a shy breed and are pretty vocal about their thoughts on companies, as well as the management teams they have met with after an investor meeting. However, there are instances where having an independent third party

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Hulus Alpay

Hulus Alpay is senior vice president of New York-based IR and PR firm Makovsky & Company.
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