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UDG Healthcare: The impact of Covid-19 on corporate access and digital IR

Feb 03, 2021
Fireside chats saw attendance levels grow strongly, says head of IR Keith Byrne

Working in IR during the Covid-19 pandemic has been challenging and unusual but hugely engaging, says Keith Byrne, head of IR, strategy and corporate communications at UDG Healthcare, in a best practice interview conducted ahead of the virtual IR Magazine Awards – Europe 2020.

Over the last six months, one of the most effective means of communication with the market has been fireside chats, he says. UDG has always done such events, but the attendance levels during the pandemic have been very strong. The company has also launched a Covid-19 mini-site aimed at both internal and external audiences.

This video originally appeared in the winter 2020 issue of IR MagazineClick here to find out more about this issue.