At the IR Magazine Awards – US, held in New York on March 30, IR Magazine spoke with Deborah Belevan, vice president of investor relations at Duolingo.
The company was recognized for its innovative efforts in shareholder communications.
‘One of the things [we did was to] shift to a quarterly shareholder letter,’ said Belevan. ‘Instead of the earning call presentation press release script, we took all that information and put it into a shareholder letter, and released that before the earnings call.’
Belevan added that the company introduced video formats for its earning calls, giving an opportunity to the firm’s executives to engage with their investor and analyst audience. ‘It’s just a lot more engaging,’ she explained.
She urged companies and IR peers to think outside the box, challenge the status quo and look at alternative and innovative ways to better deliver their company’s narrative.