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Webinar – Shareholder ID and targeting in 2022: How the pandemic has shifted digital frontiers

Webinar – Shareholder ID and targeting in 2022: How the pandemic has shifted digital frontiers


In partnership with

Tuesday, November 16, 2021
8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET
Duration: 45 minutes

View on-demand

Targeting the appropriate investors for your company is one of the foundational pillars of an IR program. Whether engaging with investors that contact you, or proactively identifying and reaching out to those that would be a good fit, targeting responsibilities have always fallen to the IR function. 

But with new working practices established during the pandemic and digital capabilities becoming integral to all capital markets communications, the scope of shareholder targeting and ID efforts has widened significantly. Heading into a new post-earnings season is the perfect opportunity to refresh your IR team’s approach and make sure it is fit for purpose in 2022. 

Join leading IROs and Q4’s vice president and head of global partnership alliances for a critical briefing on how to refine your shareholder ID and targeting processes, and take away techniques, tips, real-life examples and actionable insights for the next cycle. 

In this webinar we will discuss: 

  • New opportunities to reach out to potential shareholders and make a digital approach
  • How virtual meetings and investor events can open up new markets and shrink the distance to remote investors
  • Best practices for engagement and folding feedback into your targeting efforts
  • The tools available to transform your approach and support your wider strategic efforts
  • Assessing your efforts and ensuring the best return on your time investment

Speakers include: 

Moderator: Laurie Havelock, editor-at-large, IR Magazine
Mike Coffey, vice president and head of global partnerships & alliances, Q4
Greg Secord, vice president, investor relations, Open Text Corporation
Vladimir Zaluzhsky, head of communications and investor relations, Severstal 

View on-demand

Short, sharp and packed with expert insight, this webinar will get you up to speed on these critical issues in just 45 minutes. Sign up to BrightTALK to view this essential briefing and be informed of future webinars produced by IR Magazine.

 Holders of the NIRI IRC® credential can earn 1 professional development unit (PDU) per webinar. IRC-credentialed speakers may also earn PDUs. More information is available at

IR Magazine has partnered with Q4 to deliver you this webinar. IR Magazine and Q4 will process your personal data for purposes connected with your attendance at the webinar and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the “unsubscribe” link in any email from us or Q4. Your data will be processed in accordance with IR Magazine’s privacy policy: and Q4's privacy policy: