Tools of the trade

Specialized work requires specialized tools. IR's status as a specialty is proclaimed by all the IR practitioners who are now actively reaching out to attract investors, sometimes on a full-time basis. This kind of prospecting is not pick and shovel work, but it does require an IR toolbar. One of the challenges in maintaining an effective IR toolbar is to keep up with new and changing information. In the US, over 170,000 new businesses are formed each year and over $100 bn in new stock is