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Aug 31, 1996

Technofile: Techno Smarts & Career Success

As in so many fields, computer literacy has become crucial to the IR profession

The Wall Street Journal ran a piece a few weeks ago highlighting the computer illiteracy of certain CEOs and other corporate chieftains, even some who run huge technology-based companies. Among the anecdotal evidence offered was one cover-boy chairman who for more than a year has had a PC in his office but has yet to turn it on. Can IR officers and agency executives also avoid the necessity of hands-on technical competency? Can they still say, 'That's someone else's job'? A decidedly unscientific

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