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Jun 30, 2002

Suspicious minds

How can corporate responsibility reports satisfy skeptical stakeholders?

'A little less conversation, a little more action please,' goes the Elvis song and current Nike jingle, and it could as well be exhorting other companies to put more bite behind their social and environmental bark. Many behave as though a little crooning over sustainability will satisfy shareholders, consumers and NGOs - like Elvis in another lyric, 'Just a little bit of green clouds my eyes to what I've seen.'Coca-Cola, for example, in April unveiled its first corporate social responsibility

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