Byting into a volatile business
When Iomega launched its Zip disk drive in 1995, the internet era was just dawning; the first investor message boards and chatrooms just starting to evolve. 'There was a ton of internet chat about Iomega,' says Tyler Thatcher, IR director, recalling that retail investors would drive to Iomega's parking lot on a Saturday, count cars, then post the number on a Motley Fool message board to show other investors how busy the company was. 'Then internet chatter was an unheard-of phenomenon. Now
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