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Feb 28, 1999

Sector survey: Media

Possibly the most challenging sector in IR

The first thing to know about the media sector is that it’s not as simple as it sounds. Only a decade ago, John Reidy was nurturing many of today’s media giants as little sprouts in Drexel’s high-yield greenhouse. Reidy then found himself at Smith Barney in 1990, single-handedly covering a range of companies today handled by six different analysts, their assistants and associates: cable, radio and TV, wireless, entertainment and publishing. ‘Media is an all-embracing

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