Riding the Rollercoaster

Apr 01, 1996
<p>Investors in innovative high-tech companies are buying dreams. The IROs of those companies often have to deal with nightmares</p>
Imagine being the investor relations officer of Apple Computer, an icon of American business that has fallen on hard times. For an IRO it could be the biggest headache in the world or the best possible career opportunity. Apple is a prime example of the vagaries

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