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Mar 31, 1996

Riding the Rollercoaster

Investors in innovative high-tech companies are buying dreams. The IROs of those companies often have to deal with nightmares

Imagine being the investor relations officer of Apple Computer, an icon of American business that has fallen on hard times. For an IRO it could be the biggest headache in the world or the best possible career opportunity. Apple is a prime example of the vagaries of technology stocks. Exaggeration rules and no one can be sure which company will be on the front seat of the roller coaster next week, or even tomorrow.In early February, Apple's stock was selling at $27 a share, not much higher

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