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May 31, 1998

Market mining

Talking to KGHM - a Polish company rapidly learning IR

Polish copper mining company KGHM has had a hard introduction to the realities of capitalism. For starters, it had a particularly tricky IPO in July of last year with analysts split on where the copper price was headed, and some economists worrying about zloty devaluation. Then KGHM found out about ongoing IR. As a previously state-owned company, KGHM has found IR to be a new and sometimes unpredictable discipline. The investor relations function was set up as part of the information division,

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