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Mar 31, 1998

Hungry for it

The leading IR practitioners are grabbing information at each and every opportunity

You're not going to get far in IR if you consider the job to be a one-way information flow. That should be one of the first lessons learnt by any investor relations officer. Time and again you'll hear those practiced in the art say that you should act as both a giver and receiver of information: the job involves managing the expectations of the financial community but is equally about feeding information from the market back to management. In both respects you'll probably experience the best

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