Burning in the brand

Jun 01, 1998
<p>The challenge of maintaining brand identity</p>
Investor relations at a company with an identity crisis is no picnic. An IRO in such straits finds that the company's analysts are confused and irritated, that its investors wind up poorly informed or downright neglected, and that even good news is ignored.

Content Preview

to continue reading

Sign up to get stories direct to your inbox
logo-black logo-black
Loading