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Sep 30, 1999

The big picture

Missing the forest for the trees

Sometimes we can all become too focused on the minutiae that dominate our lives. It's those relatively little things – at home or work – that cause the trials and tribulations of everyday life and lead us to forget the bigger picture. In investor relations terms it is all too easy to become fixed upon one particular aspect of the role and then realize all too late that something else has slipped. Perhaps the perceived need for better internet communication means you take your eye

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