In a Bid to Communicate

If there's one time when companies should be producing decent corporate literature it's when they've got their backs against the wall in a defence situation,' says a London-based designer in an exasperated tone. 'Unfortunately, the process is so often driven by the conservative fears of lawyers and merchant bankers that the important messages get lost along the way.' He's got a point. Let's face it, to a non-lawyer, the bulk of corporate finance literature is at best dull, at worst, unreadable.