Skip to main content
Sep 30, 1996

All in a Spin

The ups and downs of spin-off IR

Snapple, the once-trendy iced tea drink, has turned out to be a bit of a downer for Quaker Oats. Since Quaker acquired it for $1.7 bn in 1994, the brand has lost both money and market share. So, as might be expected in the mid-90s, Quaker is considering disposing of it by spinning Snapple off into a separate entity. If Snapple is in trouble with giant Quaker Oats behind it, and if no potential acquirer wants it at what Quaker would consider a reasonable price, how much chance does the bottled-tea

To continue reading you need an active subscription

  • Quarterly issues of IR Magazine
  • Unlimited Articles online
  • Newsletter
  • Investor Perception Studies – Europe, US, Canada and Asia
  • Strategy guides
  • Whitepapers
  • Benchmarking reports
From $995*