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Sep 30, 1996

All in a Spin

The ups and downs of spin-off IR

Snapple, the once-trendy iced tea drink, has turned out to be a bit of a downer for Quaker Oats. Since Quaker acquired it for $1.7 bn in 1994, the brand has lost both money and market share. So, as might be expected in the mid-90s, Quaker is considering disposing of it by spinning Snapple off into a separate entity. If Snapple is in trouble with giant Quaker Oats behind it, and if no potential acquirer wants it at what Quaker would consider a reasonable price, how much chance does the bottled-tea

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