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Jul 31, 1998

On the road

Getting your act together and taking it on the road

The annual, semi-annual or even quarterly cruise through half a dozen Technimetrically-determined investment hot spots has become an annual, semi-annual, even quarterly rite of passage for IR professionals. These excursions require planning not unlike that which was necessary for the Norman invasion. Indeed, according to virtually all IROs and consultants queried for this article, there is no such thing as planning too much for a roadshow. 'The way I look at it, it's a constant battle against

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