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Feb 28, 1999

Lights, action

Getting down to the nitty-gritty of staging IR presentations

A lot goes into the party mix when Canada’s biggest company throws its annual analyst conference: financial communications, hospitality and, of course, a healthy measure of showmanship. It’s BCE Inc’s CEO Business Review – the apotheosis of IR, the standard to aspire to. No detail is left unaccounted for, and there’s no room for error. Hundreds of analysts and investors descend on Toronto for the day-long briefing, which last year graduated from cavernous hotel

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